Every Wednesday on Ditch Your Car we’ll be bringing you just another reason to spend more time on two wheels. Be it a photo, a statistic or an inspirational video, we want to keep reminding you about why riding is great!
Here’s an intriguing pro-bicycle campaign. Earlier this year the City of Copenhagen published this ad which reads:
You won’t believe it… You’re safer on the bicycle than on the sofa!
Lack of daily exercise is harmful to your health, while physical activity keeps your body healthy.
Cycling extends your life – daily excercise for minimum 30 minutes extends your life with up to five years.
Although promoting active transportation, focusing on the exercise benefits of riding your bike, the ad actually comes from the city’s public health department.
Simple and to the point. Makes sense, doesn’t it?
It happens to all of us: as the wheels spin so do our brains. In fact, I’ve had several people tell me that their most genius moments of creative inspiration were had while riding. Which is why this video is fitting.