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Osprey Profile: An Interview With Bike Marketing Manager Jeff Fox

August 16th, 2011

Jeff Fox - Bike Marketing Manager

So you may have noticed that Osprey has ventured into the wonderful world of bicycling. Who is behind the scene, working so hard to have Osprey as well known in the cycling world as it is in the outdoor industry?

Meet Jeff Fox, Bike Marketing Manager. What does he do? In a nutshell, he manages and coordinates the marketing efforts for the cycling related product at Osprey packs. This includes consumer events, trade shows, printed materials, website, print and online advertising, etc.. The marketing department at Osprey is pretty tight, so he also helps out with the outdoor and travel marketing when needed and receives a lot of help from the rest of the marketing department.

I asked him some questions, so we could all get to know him better:

Do you have a Nickname:
Most people call me Fox since everywhere I have worked there has been more than one Jeff.

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Bike, Brand Team posts, Osprey Athletes, Osprey Culture, Outdoor Activities , ,

The Love Letter: An Interview With Becca Cahall

April 27th, 2011

For 10 years, a dream lingered, but the clutter of modern living pressed it into submission. Still clinging to the pull of wild places and adventure, Fitz and Becca Cahall revived their youthful vision of summits and faint trails by abandoning work and the city for the wilderness. The Love Letter follows a pair of climbers in search of new and classic routes along the difficult to reach stretches of the Sierra spine, focusing not just on the summits themselves, but the process of attaining them. In the clutter of the modern world, can wilderness still restore the human spirit? We would like to think so.

We caught up with Becca Cahall, of The Love Letter, and asked her some questions…

It sounds like The Love Letter was a dream in the making for a long time. What first sparked your inspiration for this project?

The inspiration for the trip and the movie came from Fitz. I loved the Sierra and wanted to see it in a different way, so I was along for the ride. Yet when we talked about doing it over the last few years, it always seemed so far away… a goal that wasn’t getting any closer. When we started talking about it early last year, it started to consume our thoughts — a culmination of longing and inspiration.

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The Love Letter: An Interview With Fitz Cahall

April 21st, 2011
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For 10 years, a dream lingered, but the clutter of modern living pressed it into submission. Still clinging to the pull of wild places and adventure, Fitz and Becca Cahall revived their youthful vision of summits and faint trails by abandoning work and the city for the wilderness. The Love Letter follows a pair of climbers in search of new and classic routes along the difficult to reach stretches of the Sierra spine, focusing not just on the summits themselves, but the process of attaining them. In the clutter of the modern world, can wilderness still restore the human spirit? We would like to think so.

We caught up with Fitz Cahall, one of the masterminds behind The Love Letter, and asked him some questions…

It sounds like The Love Letter was a dream in the making for a long time. What first sparked your inspiration for this project?

I was 22 living in a van that I didn’t own in Yosemite. We were scrambling to find a camp spot and this woman came up and said she had room in her campsite for another car. She was a scientist doing a project in the national parks. She was pretty old — 32. So ancient, I know. Oddly during that time, I’d keep running into her in the Sierra at various parks and campgrounds. She told me about this three week climbing trip she and her husband had done in Sierra and I thought that’s pretty cool. I thought about that trip a bunch then, but I never had the focus required to do a trip like that. I told Becca about it a while back and it was just always something that stayed in the front of my thoughts.

Later I found that Muir had done a similar trip. David Brower, the father of modern conservation, did an 8-week continuous climbing trip in 1934 and followed a similar course. He ticked off 54 peaks in that time. These men began their careers as climbers and writers and evolved into powerful voices. It’s not to say that I think I’m John Muir or David Brower, but they are certainly heroes of mine, and if I can some do a fraction of what they did for the American West, I will be content.

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