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Ditch Your Car: Google Unveils its New Fleet of GBikes

April 18th, 2012

At its Mountain View Campus in California, Google offers a veritable fleet of on-campus bikes for its employees to use in getting from one building to the next. The concept was pioneered in 2008, when it first introduced its beach cruiser-like GBikes. Last fall, Google began an employee-wide competition, asking its people to create a design for the new GBike that would have just four design critera, according to this CNET article:

“The bike had to be easy to produce. It needed to be affordable. The bike had to be both comfortable and secure. And, in a nod to its culture, the bike had to be Googley, using novel components, structure, and appearance.”

“We’ve got an entrepreneurial and innovative culture,” said Brendon Harrington, Google’s transportation operations manager. “We said, ‘You tell us what you think is a cool design.'”

Read more…

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