Earlier this week, General Motors launched a new ad campaign on urban college campuses to encourage students to “Stop Pedaling… Start Driving.” But after running this ad in student newspapers across the US, GM is getting an earful, and it didn’t take long for remakes to start popping up.
Here’s on from Giant Bicycles…
And another one from Kieran O’Neill from the AMS Bike Co-op in Vancouver, BC…
What do you think about the ads?
Unless you’ve been living in a deep, dark cave… You may have noticed that there is a lot of cool stuff going on out there. So, we thought it was high-time we started rounding up some of our faves each Friday. Every month, we’ll be choosing a theme that fits with the Osprey lifestyle. Since we just wrapped our “Instead of driving, I…” contest, we’ve decided to pay homage to human-powered transportation for all of March. Welcome to the Osprey Friday Round-Up!
After a great video shoot this week [the photo above gives you a little “behind the scenes” look at what we’re up to… keep your eyes out for the video soon!] we’ve got bikes on the brain. Big time.
The National Bike Summit was hosted this week in Washington, D.C. with bike advocates and industry leaders converging upon the capital. Of course the popular quote of the week goes to Representative Earl Blumenauer, who kicked off things at the summit on Wednesday with his excellent opener:
“How many people are stuck in traffic right now on their way to ride a stationary bike at the gym?”
It’s a good question, and one that maybe elicits a little more contemplation as we look to the future of not only bike policy, but all of the issues that are tied to it, like health and environment.