AT trail days
The hikers have begun to descend on Damascus. We find ourselves in a world of kilted bald men with unkempt beards. The women tend to be more, shall we say, varietal. Yes, it’s another Trail Days and to say Damascus will never be the same is a misnomer, because quite evidently, it never was. Crispy Critter, Buttercup, Blue Eyes, Dead Man Walking – just a few of the folks that have stopped by and said hello today.
This is the largest trail event (probably in the world) for one of the longest trails in the world. It represents a desire that we all hold somewhere – to unplug and escape for months, to be in a place (both mentally and physically) where time does not matter. It also represents the proverbial slice of Americana, the kind of thing that can only happen in – America.
Over the next few days we’ll repair dozens and dozens of packs – Osprey and any other brand. We’ll meet more folks by trail name only and yes, we’ll see more kilts and beards – none of them on women. This is our time to literally get in the trenches, to truly learn what our customers need our packs to do. Every success and failure of our product is amplified here. What better place than the AT to learn if that pack really does what it is supposed to do?
Written by Gareth Martins, Director of Marketing