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Alisson Gannett Fights to Save our Snow

September 20th, 2012

Osprey Athlete Alison Gannett seemingly wears a million hats. She’s not just a Champion Big Mountain FreeSkier, accomplished ski mountaineer and Environmental Scientists; she’s also a pioneer in the movement to reduce our global carbon footprint and, most importantly, she works hard to save what she loves most: winter.

Our friends at Grist  recently wrote up a story about Alison’s inspiring eco-efforts, and it goes something like this:

At first blush, Alison Gannett’ssacrifices in the name of fighting global climate change don’t seem all that sacrificial. In 2001, the world champion extreme freeskier gave up helicopter skiing. She sold her snowmobile in 2005. Several years ago, she rejected a lucrative contract with Crocs because of the shoe company’s questionable environmental practices. (She kept her contract with the more sustainable Keen Footwear.) Just recently she turned down a photo shoot in the Alps because the flight over the pond was too much for her carbon footprint to bear.

Go ahead, roll your eyes. (Oh muffin … no heliskiing??) Then take note: Gannett walks the walk when it comes to living green. She and her husband grow their own food on an earth-friendly farm, and she’s battled to bring sustainable eats to residents in her rural corner of Colorado. Gannett has also leveraged her personal experience into a business that helps individuals and corporations — including a few of her athletic sponsors — reduce their energy consumption by up to 50 percent.

Of course that’s just a tidbit of where Alison’s coming from. You can read the full inspiring story via Grist here!

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