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Ditch Your Car: Become a “Convert”

There are many creative ways that Bike Month has been promoted this May, from the newly instituted Bike to School Day to 30 Days of Biking and more, but this crafty video, “The Convert” is one of our favorites so far.

Created for Jacksonville’s Bike Month, “The Convert” takes a film noir approach to cycling — and keeps you watching and wondering the whole way through. Take six minutes out of your day to check it out see where it takes you!

Every Wednesday on Ditch Your Car we’ll be bringing you just another reason to spend more time on two wheels. Be it a photo, a statistic or an inspirational video, we want to keep reminding you about why riding is great!

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