Recession? My Axe!
By Gareth Martins, Osprey Director of Marketing
Day one of the Ouray Ice fest is over – or at least over for me – there are still hundreds of folks still out thumping the streeets of Ouray! Today’s forecast 1″ of snow. Today’s reality – 1 foot of new snow and it is still snowing as I write. Despite the weather the disciples of ice have still made their way to the NW San Juans. Things seemed a little slow at the ice park to begin with but is that an Osprey pack (or two) in that shot?!!
The snow kept falling all day but by the time we arrived at the Community Center for the ever popular dinner /silent auction / drink lots of Fat tire beer the place was packed! I’d urge you to focus on the HUGE crowd in the background rather than pondering what on earth Sam is discussing with the gal from PrimaLoft. Do you really need PrimaLoft in a backpack?
People bid like crazy on all silent auction items and we saw 2 Variant 37’s and a Kestrel 38 on the backs of the prowd winners. No qualms about reaching into their wallets to support the Ouray Ice Park. The buzz is all about the Mutant 38. Developed with the input of Osprey athlete, Matt Helliker this pack rings my minimalist bell and apparently lots of others at the fest. We couldn’t keep folks eyes and hands off this pack. For those of you in the US – be patient, not available until August 1, 2009!
If you are at the Ice fest head on down to Ouray Mountain Sports for 20% off an Osprey pack.
So, while the press cranks out the gloom and doom, we have a different take on things here in Ouray. The festival is cranking and we can’t wait for the comp tomorrow. Stay tuned!